Privacy policy

Last Updated: September 18, 2025

Passionate Yarns operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (“Services”). Passionate Yarns is powered by Shopify, which enables us to provide the Services to you. This privacy policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process
When we use the term “personal information,” we refer to information that identifies or can reasonably be associated with you or another individual. Personal information does not include information collected anonymously or that has been anonymized so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including derived information from these categories, depending on how you interact with the Services, where you are located, and as permitted or required by applicable law:

Contact information, including your name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit card, debit card, and bank account numbers, payment card details, bank account details, transaction information, payment method, payment confirmation, and other payment information.

Account information, including your username, password, security questions, preferences, and settings.

Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your previous transactions.

Communications with us, including information you include in communications with us, such as when you submit a support request.

Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of Personal Information
We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.

From our service providers, including when we use them to enable certain technologies and when they collect or process your personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Deliver, personalize, and improve the Services: We use your personal information to provide the Services to you, including to fulfill our contract with you, process your payments, prepare your orders, remember your preferences and items of interest, send notifications regarding your account, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, handle shipments, enable returns and exchanges, allow you to submit reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Security and fraud prevention: We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or respond to potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and ensure the integrity of the Services. If you choose to use the Services and create an account, you are responsible for protecting your account information. We strongly recommend that you do not share your username, password, or other access credentials with others.

Communicating with you: We use your personal information to provide customer support, respond to your inquiries, provide effective Services, and maintain our business relationship with you.

Legal reasons: We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil litigation, potential or actual legal claims, or other adversarial proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Share Personal Information
In certain circumstances, we may share your personal information with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties who perform services on our behalf, e.g., IT administration, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.

With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized ads on third-party services based on your online activity across different store owners and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share your information for targeted advertising purposes.

When you request, authorize, or otherwise consent to sharing certain information with third parties, e.g., to ship products to you or through your use of social media widgets or login integrations.

With our affiliates or within our corporate group.

In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations, to enforce service terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services to provide and improve the Services. Information you submit to the Services is transferred to and shared with Shopify and third parties, which may be located in countries other than where you reside, for the purpose of providing and improving the Services. To protect, develop, and improve our business, we also use certain enhanced Shopify features that incorporate data from your interactions with our store, other store owners, and Shopify. To deliver these enhanced features, Shopify may use personal information collected about your interactions with our store along with other store owners and Shopify. Under these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your rights, you can visit Shopify’s Privacy Policy for consumers.

Third-Party Websites and Links
The Services may contain links to websites or online platforms operated by third parties. If you follow links to websites not affiliated or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found there. Information you provide on public or semi-public sites, including social media platforms, may also be seen by other users of the Services and/or third-party platforms without limitation.

Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the legal age in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us to request deletion.

Security and Storage of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you submit may not be secure during transmission. We recommend avoiding insecure channels for sensitive or confidential information.

The retention of your personal information depends on factors such as maintaining your account, providing Services, complying with legal obligations, resolving disputes, or enforcing contracts and policies.

Your Rights and Choices
Depending on your location, you may have some or all of the rights listed below with respect to your personal information. These rights are not absolute and apply only in certain circumstances. In some cases, we may decline your request as allowed by law.

Right of Access: You may have the right to request access to the personal information we hold about you.

Right to Deletion: You may have the right to request that we delete your personal information.

Right to Correction: You may have the right to request that we correct inaccurate personal information.

Right to Data Portability: You may have the right to receive a copy of your personal information and request that we transfer it to a third party under certain conditions.

Managing Communication Preferences
We may send promotional emails, which you can opt out of at any time using the unsubscribe link in our emails. Non-promotional emails regarding your account or orders may still be sent.


If you live in the UK or EEA, subject to local law exceptions, you may also exercise:

Objection or restriction of processing: You may request that we stop or limit the processing of your personal information for specific purposes.

Withdrawal of consent: Where we rely on consent to process your personal information, you may withdraw it. Withdrawal does not affect the lawfulness of processing prior to withdrawal.

You may exercise these rights through the Services or by contacting us at the contact information below. For more on Shopify’s handling of personal data and your rights, visit https://privacy.shopify.com/.

We will not discriminate against you for exercising these rights. We may verify your identity before processing requests, as allowed or required by law. You may designate an authorized agent to submit requests on your behalf with proof of authorization.

Complaints
To complain about our handling of your personal information, contact us using the information below. Depending on your location, you may have the right to appeal our decision or submit your complaint to your local data protection authority. For the EEA, a list of data protection authorities is available here.

International Transfers
Your personal information may be transferred, stored, and processed outside your country.

Transfers outside the EEA or UK will use recognized transfer mechanisms, such as EU Standard Contractual Clauses or equivalent UK contracts, unless transferred to a country deemed to have adequate protection.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in practices or operational, legal, or regulatory reasons. We will post the revised Privacy Policy, update the “Last Updated” date, and provide notice as required by law.

Contact
For questions regarding our privacy practices or this Privacy Policy, or to exercise your rights, call , email passionateyarns@outlook.com, or contact us at Østerbro 82 st tv, Aalborg, 9000, DK. Under applicable data protection laws, we are the data controller for your personal information.